Social Media Most Influential Form of Marketing

TV commercials, magazine ads, direct mail, and internet ads are okay…as far as they go. People want to interact with a business and get to know more about it and what other consumers are saying about it. Advertisements inform the public about the existence of your business and what it does. When it comes to actually convincing prospective customers to buy from you, there is a much stronger, more influential, and therefore more powerful marketing technique. It’s name? Social Media Marketing.

Social media has taken the Internet by storm. Every business, small or large, is using social media marketing in its marketing mix to achieve top results. Social media marketing refers to using social media sites like Facebook, Twitter, and blogs to interact with potential customers and eventually convince them to buy from you. Interacting with potential customers requires that you post useful and interesting content for them, so that they are inclined to visit your page or blog to view the content.

Using social media for marketing is also a powerful search engine optimization technique that moves your site to the top pages on the search engine. Hence, using websites with social media is really the most powerful marketing tactic that will drive your sales up, if you have in-demand products or services.

Using social media for marketing is different than traditional advertising in which the same message repeats over and over until it gets infused on the mind. On social media sites, a business has to post interesting and different content frequently for their followers or fans who are either existing customers or potential customers so that they visit the business page as frequently. Social media marketing is about interacting with potential or existing customers and communicating information to them about your business products, special promotions, and discounts.

On social media sites, you get an opportunity to reach thousands of potential customers and add them to your network, something which would have been difficult or impossible to acquire through other marketing techniques. These fans will help you to promote your product or business to their network of friends, which helps to expand your business. Hence, with social media, branding your business is easier and quicker than with traditional media (not to mention less costly).

With successful implementation of social media marketing strategies, your business can really get desired results in a shorter time. However, social media marketing requires time and dedication and often businesses are too busy managing their key affairs to take out the time for social media marketing. Also, businesses need to be knowledgeable about using social media marketing and the strategies employed by this marketing tactic. For this, it is always a better option to outsource and hire other companies specifically and uniquely qualified in social media marketing. These companies know how to use social media as a marketing tool. They set up your social media pages and blogs, post content, regularly interact with your network of fans, and use many useful strategies that lead to the desired results.

Pragmatic is a renowned social media company that knows what and how to use social media for marketing, and we do it for you so you don’t have to.
LinkedIn Heart

LinkedIn Gains Traction for Your Business

First, only you can decide to let social media work for you. But if passion can persuade, let me introduce you to Status Updates, a powerful new feature for Company Pages. Here are a couple of companies using Status Updates to engage easily with their followers and prospective customers:

  • 3Cinteractive
  • Backspace Hosting
What can you do with Status Updates?
  • Post updates directly from your company’s overview page.
  • Share company announcements, product releases, promotions and other news.
  • Engage directly with your followers and possibly their entire network.
  • Optimize the conversation by seeing which updates are most engaging.

To gain traction for your business on LinkedIn, you should consider Status Updates. Whereas so many were so resistant or so skeptical for so long, there is now a collective awareness that there may be something to this LinkedIn thing after all. In order to realize your full potential, however, you must convert activity into habit.

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